This website is operated by BORG Automotive A/S (hence BORG). It is important for us that we create and maintain an environment where our users feel comfortable that their information will not be misused.
We comply with the applicable data protection laws, such as the General Data Protection Regulation 2016/679 and national data protection laws. These data protection laws relate to the protection of your personal data and grants you rights in respect of your personal data.
This policy aims to tell you which personal data we collect from you and how your data will be used following the use of our website to try to ensure you the proper handling of your data.
2. Which personal data is collected
For the purposes mentioned hereafter, BORG may collect, and process information obtained through our website or the devices you are using. This information can be:
- Information from cookies, web beacons or from the internet. This information will be gathered automatically and may be the website that you have visited before browsing our web shop or the website that you are visiting after ours. We may also collect information on which pages of our Web shop you are visiting and how, your IP addresses, type of browser, access times, operating system.
3. Why do we collect this information
BORG collects the abovementioned information to understand your needs and to provide you with a better service.
4. How will your information be used and shared
BORG may share your personal data:
- with companies in our group and/or our affiliates;
- Developer of the website
- Companies hosting the website
We can also share your personal data, based on our legitimate interest, to third party providers who help us with our products and services. These companies will have access to your personal data but only when strictly necessary to perform their functions and they may not use that data for any other purpose.
Your personal data will not be sold or rented to third parties.
If the business of BORG is sold or integrated with another business, your details could be disclosed to any prospective purchaser’s adviser and will be transferred to the new owners of the business. In this case, we will implement the appropriate safeguards to ensure the integrity and confidentiality of your personal data. However, use of your personal information will remain subject to this Policy.
5. Transfer of your personal data
BORG does not transfer your personal data to third countries located outside the European Economic Area, except if needed to comply with our legal obligations, in the interests of security, public interest, law enforcement or if BORG is sold or integrated with another business located outside the European Economic Area.
Cookies may contain identifying information. Cookies enable us to gain information about the use of its websites. This information may be analyzed by third parties on our behalf.
We use the following categories of cookies on our web shop:
Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features. Without these cookies, services you have asked for will not function.
These cookies collect anonymous information on how people use our website. For example, we use Google Analytics cookies to help us understand how customers arrive at our site, browse or use our site and highlight areas where we can improve areas such as navigation. The data stored by these cookies never shows personal details from which your individual identity can be established.
These cookies remember choices you make such as the country you visit our website from, language and search parameters such as size, color or product line. These can then be used to provide you with an experience more appropriate to your selections and to make the visits more tailored and pleasant. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.
We also use third party services such as Google Analytics to collect information about visitors to our website. This information is aggregated to determine number of visits, average time spent, pages viewed, etc. We use this information to measure site usage, as well as to improve the content and value of our site. More information about the way Google processes your information is here.