SBS Automotive becomes BORG Automotive Newman
Just over a year after BORG Automotive Group completed the acquisition of Aftermarket supplier SBS Automotive, the final step towards integration has now been taken: From 24.06.2024, SBS Automotive will operate under the name BORG Automotive Newman.
Having completed the change of name, SBS Automotive can now be clearly recognised as a Group subsidiary. In addition, the two companies, which are the strategic pillars of BORG Automotive’s business and complement each other perfectly, are now uniformly named.
BORG Automotive Reman, the largest independent remanufacturer of automotive spare parts in Europe, represents the traditional core business of BORG Automotive. Under its Elstock, DRI, and TMI brands and the licence brand Lucas, the business supplies customers throughout Europe with remanufactured air conditioning compressors, alternators, EGR valves, turbochargers, starters, brake callipers, steering racks, and steering pumps.
BORG Automotive Newman, the renamed SBS Automotive, supplies the aftermarket under the NK and Eurobrake brands which primarily focus on new parts, particularly in brakes and chassis, and thus represents a valuable addition to the portfolio.
Kasper Thomsen, CCO of BORG Automotive: “Over the past few years, SBS Automotive has become an integral part of the BORG Automotive family. We are glad to have these colleagues on our team and are delighted that this affiliation is now also reflected in the company name.”
He continues: “We have become an even more attractive partner for our Aftermarket customers: Dealers and workshops can rely on a wide range of reman products of the highest quality, with broad market coverage, customer-orientated service, and fast, reliable delivery. And they can now also obtain additional Newman spare parts. This strengthens our Group as a whole.”